King Felipe VI and Queen Letizia of Spain recently attended the FMRE Accreditations delivery ceremony at the Royal Palace of El Pardo in Madrid. The ceremony marked the 10th edition of “Honorary Ambassadors of the Spain Brand” initiative, organized by the Forum of Renowned Spanish Brands (FMRE).
The Honorary Ambassadors of the Spain Brand is a prestigious recognition given to individuals who have contributed significantly to promoting Spain's image and reputation abroad in various fields. These fields include business management, social action, art and culture, tourism and gastronomy, sports, science, and innovation. Spain now has 70 active Honorary Ambassadors across these categories.
This year, the Accreditations were handed out to six individuals, each recognized for their outstanding contributions to their respective fields. Jose Manuel Entrecanales was recognized for his contribution to business management, while Luis Rojas Marcos was awarded for his work in social action. Patricia Urquiola received recognition for her contributions to art and culture, and Carmen Riu for her work in promoting tourism and gastronomy. Teresa Perales was recognized for her achievements in sports, and Begoña Vila for her contributions to science and innovation.
The ceremony was attended by many notable figures, including government officials, business leaders, and members of the cultural and artistic communities. In his speech, King Felipe VI highlighted the important role of the Honorary Ambassadors in promoting Spain's image and reputation around the world.
Overall, the Honorary Ambassadors of the Spain Brand initiative is an important recognition of individuals who have made significant contributions to their respective fields, and who have helped promote Spain's image and reputation abroad. The FMRE's efforts to organize and recognize these contributions are an important part of Spain's overall strategy to build a strong and positive image around the world.